Princess Hijab ‘front page‘ on the Guardian:
For her, painting a veil on adverts works visually because the two are “dogmas that can be questioned”. She feels young women wearing the hijab who were once stigmatised by French institutions are now being targeted for their purchasing power, the “perfect customers” in France’s increasingly consumerist society.
It’s fitting that ‘she’ too exists to us primarily through the form of images. There’s a many interpretations of her work, odd conspiracy permutations of who Princess Hijab really is. The end result is perhaps really the point- rocking between different whys and why nots. And what goes.