Some selling that works

Nizar Swailem organ donation ads

[ . Organ Donation ad . Agency: JWT Dubai]

Think we finally found an ad that hits both brain and heart. No pun intended at all.

I like how it strips away cultural taboos and strange fears that surround our body. And I like that it humanises, in such a personal way, the scary idea of  ‘donating’ (pieces of)  it. Giving away, even of your body, does not always have to mean that much less for yourself.

Just a heart, and it’s essence of life- spelt in plain text around.

.

Nizar Swailem organ donation ads

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s