[ . Organ Donation ad . Agency: JWT Dubai]
Think we finally found an ad that hits both brain and heart. No pun intended at all.
I like how it strips away cultural taboos and strange fears that surround our body. And I like that it humanises, in such a personal way, the scary idea of ‘donating’ (pieces of) it. Giving away, even of your body, does not always have to mean that much less for yourself.
Just a heart, and it’s essence of life- spelt in plain text around.