I look up to see- a flogo?


[- from livescience.com]

Recently learnt another new word that came with the millenium. The flogo, a floating/flying logo created from “soap-based foams and lighter-than-air gases such as helium”  – finally bringing into reality childhood daydreams of messages and signs in the lofty sky.

Talk about taking innovation to new heights- since the sky is one of the last canvases for man to leave his print, albeit  temporarily- flogos last for about fifteen minutes.

Since i have a love(less)-hate(more) relationship with TVMobile installed on our buses, my heart immediately screamed possible platform for propaganda. Ads confront us from all angles, all heights, all forms (all matter! and manner!) of adverts on buses, in buses, at bus stops, on buildings, between radio songs, among the pages of our magazines. It would indeed be the cherry topping above our lives to have messages splayed in our wide open skies too.

A “marry me” or a “peace” sign seems benevolent enough. But imagine a whole series of mcDs emblazoned across your evening sky. Or daily soap (literally) operas bringing back the literary form, except you get to read a line a day in a kind of fast-food-fiction. And it could come to that.  bldgblog has a good post exploring some fun implications.
It’d be a cruel irony if corporations, that lord over us in every way -economic, political and social- do take up use of this form to advertise. The invisible hand of our capitalistic gods come true.

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